LA Liege waffles
More Coming Soon!
LA Liege Waffles is a gourmet Belgian-style waffle food trailer based in Louisiana, serving up indulgent, insta-worthy creations for private parties, corporate events, weddings, and other food truck pop-ups.. The brand was still in pre-launch when I came on board, and I worked closely with the owners to help build its visual identity and public-facing presence from the ground up.
Branding & Visual Identity
I coordinated and styled a brand photography shoot, working to capture the fun, vibrant personality of the waffles and make each one look as good as it tastes. I also designed the business cards, making sure every touchpoint felt consistent with the brand's playful, upscale aesthetic. The goal across all of it was to give LA Liege Waffles a look that could hold its own on a feed and turn heads at an event.
Web Presence
I assisted with the development of the LA Liege Waffles website, helping shape the content and presentation to reflect the brand's voice and convert curious visitors into bookings. With social media launching soon, the site serves as the brand's home base before the full rollout.