The 121 Venue
The 121 was a unique venue space managed by Hilton Baton Rouge Capitol Center, positioned as a destination for weddings, bridal preparations, corporate outings, meetings, and private events. As the Marketing Manager overseeing the property, I handled all marketing efforts to help potential clients envision themselves in the space.
Content & Visual Direction
I led photography shoots at The 121 specifically to showcase the versatility and character of the space, giving prospective clients a clear picture of what their event could look like. Alongside that, I designed and distributed flyers to promote events and drive awareness of the venue's offerings.
Influencer Management
Graphic Design
Events & Activiations
I supported and marketed events held within The 121, including our Dueling Pianos event, handling promotion and on-the-ground coordination to ensure each activation reached the right audience. Though the hotel no longer manages this space, The 121 represents an important chapter in my experience marketing a multi-use venue with a distinct identity.
Press Release Examples