hiton baton rouge capitol center
As Marketing Manager, I oversee digital strategy, content creation, and brand messaging for a historic full-service hotel. I manage social media, email campaigns, and on-property storytelling that support property goals and highlight our guest experience. I collaborate with sales, F&B, and operation teams to promote new offerings, plan in-house events, and ensure all marketing reflects our brand voice. My focus is blending creativity with data to keep our hotel top of mind in the Baton Rouge market.
Creative Direction & Social Media
I oversee the full content pipeline for the property. Working alongside photographer Jordan Hefler, I develop shoot concepts, source models, and research trends to ensure every image feels current and on-brand. That photography becomes the backbone of our Facebook and Instagram presence, as well as advertising and in-house graphics. I also handle influencer management, identifying and coordinating with influencers whose audiences align with the hotel's positioning to help extend our reach.
Influencer Management
@CocoaCarver Collaboration
@Calli_Nguyen Collaboration
@MustDoDallas Collaboration
Community & Communications
I handle all external communications for the hotel, writing and distributing press releases that keep the property visible. On the events side, I manage from concept through execution, working with vendors and property staff to make sure every event is supported with the right marketing collateral. Each event is listed across Eventbrite, Facebook Events, and local platforms like Visit Baton Rouge, ensuring visibility. Since stepping into this role, I've helped market events drawing over 5,000 total attendees. Together, these functions keep the hotel connected to our community and positioned as a destination worth paying attention to.
Press Release Examples