I'm Jacob, a marketer who believes hospitality is at its best when every space tells a story.

I manage marketing for two venues in downtown Baton Rouge: the Hilton Capitol Center and The Tunnel Speakeasy. They couldn't be more different, and that's what makes the work fun. One day I'm directing a photo shoot for the hotel, the next I'm deep in planning a themed speakeasy night down to the playlist and the cocktail names. I get to live in both worlds.

Everything I do comes back to one idea: Your Stay, Your Story. Whether someone is unwinding in the hotel lounge, discovering The Tunnel for the first time, or walking into one of our events, I want them to feel like the space was made for them.

This portfolio is a collection of work I genuinely love, design, writing, branding, and the in-between moments when everything clicks.

Glad you're here.